CASE STUDY

Carflexrabat.com

Business Website • Automotive

Project Overview

Elegant showcase website for a car rental agency in Rabat with fleet presentation and booking inquiries.

Context & Challenge

Local car rental agencies compete with international brands and need compelling online presence. The client needed a website that showcases their fleet and simplifies the booking inquiry process.

Client Objectives

• Present vehicle fleet with attractive imagery
• Simplify booking inquiry process
• Build trust through professional presentation
• Enable direct communication via WhatsApp

UX Research & Architecture

Competitor analysis and user behavior research identified key decision factors: vehicle availability, pricing transparency, and easy contact. We designed prominent CTAs and clear vehicle information.

UI Design & Design System

Modern, automotive-inspired design with dynamic imagery. Vehicle cards display key information at a glance. Prominent booking and WhatsApp buttons throughout. Mobile-optimized for travelers on-the-go.

Development & Technologies

Responsive HTML/CSS with Bootstrap framework. PHP contact form with email notifications. WhatsApp click-to-chat integration. Google Maps showing agency location for easy navigation.

Tech Stack: HTML5, CSS3, JavaScript, Bootstrap, PHP, WhatsApp Integration, Google Maps

Results & Business Value

• Professional fleet presentation online
• Increased direct inquiries via WhatsApp
• Improved customer reach and visibility
• Streamlined booking inquiry process