CASE STUDY

ZÉLORA Natural & Organic

Web Platform • E-commerce

Project Overview

E-commerce platform specialized in natural and organic cosmetics with cash-on-delivery payment option.

Context & Challenge

The organic cosmetics market in Morocco faces trust barriers with online purchasing. Customers prefer seeing products before buying and are hesitant about online payment methods.

Client Objectives

• Build consumer trust through transparent product information
• Implement cash-on-delivery to address payment hesitation
• Create an intuitive shopping experience highlighting product benefits
• Enable efficient order and inventory management for the business

UX Research & Architecture

Market research revealed that detailed ingredient information and authentic product photography significantly impact purchase decisions. We designed product pages emphasizing transparency and natural benefits.

UI Design & Design System

Clean, natural aesthetic reflecting the organic brand identity. Soft earth tones, generous whitespace, and high-quality product photography create a premium shopping experience. Mobile-optimized for on-the-go browsing.

Development & Technologies

Laravel provides a solid MVC foundation with built-in security features. Custom cash-on-delivery workflow integrated with SMS notifications. Admin dashboard enables real-time inventory tracking and order management.

Tech Stack: Laravel, MySQL, Bootstrap, Stripe Integration, Cash-on-Delivery System, Admin Dashboard

Results & Business Value

• Successful launch with growing customer base
• High conversion rate with cash-on-delivery option
• Streamlined operations with centralized order management
• Strong brand presence in the organic cosmetics market