CASE STUDY

SocialSafari

Mobile App • Travel & Tourism

Project Overview

Community-driven travel discovery application connecting explorers with authentic destination recommendations.

Context & Challenge

Travelers increasingly seek authentic, off-the-beaten-path experiences rather than tourist traps. Existing platforms lack genuine community curation and personalized discovery features.

Client Objectives

• Create an engaged community of travel enthusiasts
• Enable authentic destination discovery through peer recommendations
• Provide personalized travel suggestions based on preferences
• Facilitate trip planning with saved collections and itineraries

UX Research & Architecture

Extensive user research with frequent travelers identified the desire for trusted recommendations from like-minded explorers. Card-based discovery interfaces and map-centric exploration were validated through prototype testing.

UI Design & Design System

Vibrant, photo-centric design celebrating travel imagery. The interface balances inspirational content browsing with practical trip planning tools. Dark mode support for comfortable browsing during evening travel planning.

Development & Technologies

React Native ensures smooth cross-platform performance. Node.js backend handles social features, recommendation algorithms, and content moderation. AWS infrastructure provides scalable image storage and CDN delivery.

Tech Stack: React Native, Node.js, MongoDB, AWS S3, Google Maps API, Push Notifications

Results & Business Value

• Growing community of active travel contributors
• High user engagement with 15+ minutes average session time
• Curated collection of verified authentic destinations
• Seamless trip planning from discovery to itinerary